Dear Fellow Adventurer,
In the late 1990s, shortly after the birth of the internet, the little company Mom, Andy, and I had started in 1989, "Totally
Unique T-shirts," or TUT, began collecting email addresses from visitors to our retail stores. Shortly thereafter, I sent out my first "Monday Morning
Motivator" to thirty-six people. They were simply inspirational poems taken from our bestselling T-shirts. I never added any commentary to those first
mailings; I just followed the poem with mention of any retail specials we were having.
In 1999, with T-shirt sales and our own enthusiasm declining, we decided to liquidate our business while we were still ahead financially, regroup, and
reinvent ourselves. By the time this was accomplished, all that remained of our family business, which had sold over one milion T-shirts, was its domain name
(www.tut.com) and a database of about 1,500 email addresses. Not wanting to let these go and feeling that the
internet could prove to be a salvation yet, I continued sending out the Monday missives, but instead of following each poem with a "deal of the week," I
mustered the courage to add a paragraph or two of insight, expounding on the message and lesson of the poem and vo-o-o-o-o-m! The response was instantaneous.
"Choose Them Wisely speaks so eloquently of the raw power and sheer beauty that lies within us all. It's the perfect book to remind us of our
ability to create and the importance of following our hearts." - Marci Shimoff,
New York Times bestselling author of Happy for No Reason and Chicken Soup for the Woman's Soul
"I love Mike Dooley's message. Every passage makes me feel instantly happy and empowered. Choosing to read this new
book is choosing wisely." - Cheryl Richardson, bestselling
author of Take Time for Your Life
"You had no way of knowing, of course, but your messages of encouragement and calls to action have helped to get me through a very
"When I first read your writings I cried. It is just so incredible to me to know that there are people out there, who I don't know
(on a physical level anyway) that GET IT!"
"You can never know how much your latest email meant to me. I am in the most transitional period of my life here on earth and your
message was a gift. Thank you!"
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